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A solid paid advertising strategy serves as a strong stepping stone for an overall digital plan. Intentionally showing ads in prospect search results or to members of a prospective audience puts your message in front of those most-likely to become clients.
Different ad platforms target different audiences, but key to paid ad strategy is generating visibility and building momentum for client acquisition.
As a practice grows, there are normal ebbs and flows for both numbers ans service needs of clients.
As a part of a long-term growth strategy, paid advertising can be used for both client acquisition and brand recognition. During slow times, it can be targeted to attract clients; in stronger periods, they can be used to elevate the practice’s authority in it’s niche.
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Our team will review your current position, near and longer-term goals, and budget to develop a PPC strategy to meet your unique objectives.
After working with your to develop your strategy, Sirus Digital creates the ads, manages your accounts within our agreed budget, and follow-up with results reporting so that you are abreast of every step along the way.
Our team designs and manages your website that acts as a beacon for prospective clients.
We target keywords based on interest and location getting your practice ranked for the types of clients you represent.
Our system actively seeks and integrates referrals to let previous clients tell their stories to your prospective clients.
