Being Is Harder Than Doing

You've gotta have legs on your Wants, but Being is ALWAYS harder than Doing!
Make no mistake, a desire for change is the first step. Without a commitment to behavioral change, we will continue to get the results we have always gotten. Once a commitment is made, the most successful transformations involve deeper cultural changes more so than processes or behaviors. Instead of focusing on Things-You-Do, make changes to Who-You-Are.

Share This Post

You've gotta have legs on your Wants, but Being is ALWAYS harder than Doing!

If you do not believe that being is harder than doing, then look no further than your local gym. How many people do you see doing workouts versus how many people do you see who are making decisions that lead to their being more healthy?

This distinction jumped out to me while reading the book Being Agile by Mario Moreira.

Being Agile

Specifically as it relates to Agile transformations within organizations, many do steps and activities associated with Agile software development practices, but a much smaller subset are carrying out the vision and process changes required to be more Agile.

Colleges and high schools are filled with young athletes who perform drills and sweat through grueling practices, but very few become NFL stars. It is often difficult to tell the difference between that larger group performing the drills, but the crucible of the moment on the playing field mercilessly separates the champions and the pretenders.

If the results are falling short of your expectations, it can often be traced to a situation where changes were more performance and show then cultural!

Consider:

  • Where have you been more focused? Is it cultural shifts that are coherent with your goal or changing processes that look like it?
  • Do you reward/recognize colleagues more for doing or being?
  • What change would better focus you on becoming more aligned with your goal as opposed to performing tasks associated with it?

Make no mistake, a Desire for change (What-You-Want) is the first impetus to change. However, without Action and changes to behaviors, we will continue to get the results we have always gotten.

After the commitment to act is overcome, we must address the most challenging aspect of successful transformations. In our excitement to initiate change, we tend to start changing process. This is the organizational equivalent of Full Gyms after New Year’s Day.

Instead of focusing on process-change (the Things-You-Do) to guide your adoption of Agile practice, spend time identifying cultural elements that can be handled in a more Agile fashion. This is the difference in focusing on Who-You-Are!

Note: If you’d like some ideas on making change a consistent part of your lifestyle, check out this post.

hear first when we share something New!

keep up-to-date on changes that affect your practice

More To Explore

EEAT is Google's new value metric for content on a website. It stands for Expertise-Experience-Authoritativeness-Trust. YMYL (Your-Money-Your-Life) is an added influence metric for potential impact upon users.
digital marketing

EEAT and YMYL For Attorneys

EEAT is Google’s updated metric gauging the relative value of content and materials published on websites. It is measured in relation to the four pillars of the acronym (Experience, Expertise, Authoritativeness, and Trust). Both EEAT and YMYL are important topics for attorneys influencing SEO and Search Engine Rankings for your Legal Websites.

Paid Ads or SEO: Which is better for Attorneys?
digital marketing

Paid Search Ads or SEO – Which Is Better For Attorneys?

With the continued rise in digital marketing in the legal profession, getting attention and driving traffic for law offices is getting more competitive. It costs more than ever too! Among the numerous options within the digital space, many are asking: Paid Search Ads or SEO – Which Is Better For Attorneys?

Want To Start Getting Results Now?

Check Out Our Services To See Where We Can Jump-start Your Practice Growth!

Writing effective content for a legal website is a challenging exercise, but offers a powerful way to build and connect to an audience of your best potential clients.