newsletter
Sirus Digital Newsletter – Edition 41
Our biggest accomplishments come from some of the toughest challenges. If you’re facing some, just keep digging!
David Adams May 12, 2021
Menu
- (678) 242-9126
Our biggest accomplishments come from some of the toughest challenges. If you’re facing some, just keep digging!
“Find someone who has what you want; do what they do; you’ll get what they have!” The reality is merely duplicating what someone else is doing will only serve to ensure that both of you are now competing for the same target. To truly grow and thrive in our environment today, we need to be better (not similar)!
Emotional connections can be one of any number of different points: humor, surprise, anger, joy, etc. The key is to ensure that your message speaks to your audience in a manner that will touch them on one of these levels.
Regardless of what we say or what is dictated by others, we will all find ways and justifications to do the things that we want to do.
It intrigues me how audience sizes and raw numbers are interpreted as justification or evidence in our current environment. While the sentiment that “the market (or audience) is right” may be accurate in a sense, that is not evidence of truth. You get to define success for where you invest your time and energy. Usually, counting those who follow (or “agree with you”) is not the best measure.
We expend a lot of effort trying to “fix” things external to us, but as Hyams noted, we usually only affect current circumstances if anything at all. Oftentimes, this leads to frustration for us and our responses get expressed in unproductive ways.
It is a common self-centered perception that “the problem” is external to us. Whether it be on the roadways, in our businesses, or within our day-to-day relationships, human nature is quick to assess blame “to them”.
One of the biggest challenges that I think many have recently felt is a conflation of message and messenger. When we allow messengers to overtake the message, it too often negatively impacts both (and our voice as well).
Many Americans have had enough of pre-assessed blame and reactions to events that not surprisingly mirror pre-held biases and political opinions.
Going forward, let’s agree that we FIRST address the situations and problems before descending into political gamesmanship and blame.
We will all be happier for it!
There is nothing wrong with competing and comparing, but there is a limit to what you can achieve by targeting and measuring against other businesses in your niche. To truly create margins for consistent growth, we need to identify unserved (or underserved) prospects and find ways to meet their wants & needs. If you truly want to build consistent growth, it is just as important to develop new market space (what they label their “blue ocean strategy”) as it is to mirror (and improve on) your competitors.
