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You shouldn't have to adapt to the tool; it should be built to perform the function you need.
newsletter

Sirus Digital Newsletter – Edition 31

There is an inherent distrust with advertising (and most business messaging). The proverbial Cookware Salesman whom the prospect realizes does not know how to cook will struggle to sell the product! Alternatively, Emeril sells millions of dollars of cookware & cooking tools per year never leaving his studio! If your market sees you as a member and participant of their group (as opposed to someone selling to it), they will seek you and look for the value that you can bring to them

David Adams February 17, 2021
Whether it's boots in the door or eyeballs on the screen, nothing happens until they see you and respond!
newsletter

Sirus Digital Newsletter – Edition 30

It is through marketing & messaging via a medium that we attract our prospect’s attention their attention and trigger a response from them. By speaking about things important to them & answering their needs (or wants), we opened the door to a relationship with them. If you are not getting the results that you expect or need, think about what you need to do differently and that often involves your marketing strategies for getting attention & build engagement.

David Adams February 7, 2021
I'll try might not, but I can't never will!
newsletter

Sirus Digital Newsletter – Edition 29

With all due respect to the Grandmaster of the Jedi Order, we all have limitations. I would prefer to work with someone willing to try than someone who immediately limits themselves by what they “can’t” do.
You are much better off focusing on what you can accomplish and what steps you must follow to achieve it than focusing on the obstacles hindering your path.

David Adams February 7, 2021
2021 Marketing Planner - Lead Generation Planner
digital marketing

Mortgage Origination – Marketing Planner 2021

If you are currently setting your marketing budget and plans for 2021, be sure to download this free set of worksheets. It includes a Lead Generation Planner, a Marketing Budget Planner, and a Lead Cost Averaging worksheet.

David Adams January 30, 2021
Set-It and Forget-It techniques don't work anymore because too many people are trying to make a lot doing very little!
newsletter

Sirus Digital Newsletter – Edition 28

Culturally & politically, there is more disagreement and disruption still to come. How we interact and build relationships in this new environment is at its infancy! While the change seems monumental when viewed through the lens of “where we were”, these are just the earliest stages when considered for “where we could be”.

David Adams January 19, 2021
Dissatisfacation can motivate a change, but struggles to maintain one!
newsletter

Sirus Digital Newsletter – Edition 27

Events of this past week are disappointing and a shameful reaction that should never have happened. Violent outbursts and reactions to events that you dislike have no place in a free society.

They are grim reminders of what seemingly “normal” people can do when participating in groups and acting with a false sense of anonymity among others.

David Adams January 12, 2021
You will benefit more from one small change that you make than a list of changes that you write down!
newsletter

Sirus Digital Newsletter – Edition 26

Resolutions fail not because of your Goal, but the distorted filter through which you eventually see it. When viewing your Goal and seeing progress toward it, your focus is not on the daily grind. Too often, we quit measuring progress made and instead focus on delays or failures.

The flaw with resolutions is that they are focused on the destination instead of the journey. Eventually, excitement deteriorates to frustration as the positive goal becomes a negative measure.

David Adams January 12, 2021
Four platforms for social media engagement: Facebook, Instagram, Linked-In, and YouTube.
digital marketing

Four Social Media Platforms for Organic Reach and Engagement

Social media platforms are abundant and continually growing. Each is a unique ecosystem unto itself with different audience characteristics and content preferences. They provide a powerful vehicle for attracting attention and building relationships with your prospects (and customers).

David Adams January 4, 2021
Competitors can copy your Product, Service, and Process; they can't copy your Relationship to your Audience.
newsletter

Sirus Digital Newsletter – Edition 25

The changing of the year will not “change” our reality. If God blessed us with Life today, we do a disservice to ourselves (and Him) if we do not make the most of it. Pinning our time wishing for something else in the future is a waste of the gifts (and responsibilities) you have today.

David Adams January 4, 2021
Video Content is Key for raising recognition, awareness, and trust.
digital marketing

Five Types of Video Content for Organic Search

This post highlights video content of two main types: Interviews and Demonstrations.

Interview-style content refers to videos usually between a host and one or more subjects. They tend to be topical in nature with the interview subject (or subjects). Based on their location and/or association, they help deepen the connection between the interviewer and the audience.

Demonstration videos share the steps required to perform some action or show the value/utility of some product or service. When done properly, they are focused on a specific topic and elevate the perceived expertise of the presenter relative to the subject matter.

David Adams December 28, 2020

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