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You will benefit more from one small change that you make than a list of changes that you write down!
newsletter

Sirus Digital Newsletter – Edition 26

Resolutions fail not because of your Goal, but the distorted filter through which you eventually see it. When viewing your Goal and seeing progress toward it, your focus is not on the daily grind. Too often, we quit measuring progress made and instead focus on delays or failures.

The flaw with resolutions is that they are focused on the destination instead of the journey. Eventually, excitement deteriorates to frustration as the positive goal becomes a negative measure.

David Adams January 12, 2021
Four platforms for social media engagement: Facebook, Instagram, Linked-In, and YouTube.
digital marketing

Four Social Media Platforms for Organic Reach and Engagement

Social media platforms are abundant and continually growing. Each is a unique ecosystem unto itself with different audience characteristics and content preferences. They provide a powerful vehicle for attracting attention and building relationships with your prospects (and customers).

David Adams January 4, 2021
Competitors can copy your Product, Service, and Process; they can't copy your Relationship to your Audience.
newsletter

Sirus Digital Newsletter – Edition 25

The changing of the year will not “change” our reality. If God blessed us with Life today, we do a disservice to ourselves (and Him) if we do not make the most of it. Pinning our time wishing for something else in the future is a waste of the gifts (and responsibilities) you have today.

David Adams January 4, 2021
Video Content is Key for raising recognition, awareness, and trust.
digital marketing

Five Types of Video Content for Organic Search

This post highlights video content of two main types: Interviews and Demonstrations.

Interview-style content refers to videos usually between a host and one or more subjects. They tend to be topical in nature with the interview subject (or subjects). Based on their location and/or association, they help deepen the connection between the interviewer and the audience.

Demonstration videos share the steps required to perform some action or show the value/utility of some product or service. When done properly, they are focused on a specific topic and elevate the perceived expertise of the presenter relative to the subject matter.

David Adams December 28, 2020
Competitors can copy your Product, Service, and Process; they can't copy your Relationship to your Audience.
digital marketing

What Is An Audience and Why Is It Important?

Without first identifying the audience with whom you seek to engage, there will be no marketing strategy identifying prospects and converting them to customers. An audience has two equally-important components. They are a group viewing and engaging with us on a platform we control.

David Adams December 23, 2020
Tell when you are telling; Sell when you are selling.
newsletter

Sirus Digital Newsletter – Edition 24

Evaluate your messages and materials to differentiate if you are Telling or Selling. Many companies make a big mistake based on how they blend information and conversion.

While both are required within your overall strategy, too many people blend them inappropriately. This ultimately leads to confusion from prospects and customers because there is not a clear expectation for what response you seek within that interaction.

David Adams December 22, 2020
The obvious choice is often not the easiest or least amount of effort!
newsletter

Sirus Digital Newsletter – Edition 23

We have all been in a situation where there is a clear choice to be made, but we seek an easier or quicker alternative. Often, more time is wasted looking for “better” options where the problem or issue could have already been resolved while we dither.

David Adams December 17, 2020
Everybody sees the Fruit; Nobody sees the Fertilizer.
newsletter

Sirus Digital Newsletter – Edition 22

If you follow SEO topics, announcements of Google Core Algorithm updates always seem to bring out the complainers and naysayers. It’s understandable when we realize that most businesses want to focus more on their business than the continuous tinkerings with websites and web content that they have to endure to get (or keep) good search rankings. It can understandably feel more like a never-ending (and always-changing) game of sorcery and spell-casting. At the foundations, it is actually much simpler of a problem to solve, but one that feels more challenging to solve when we lack a structured plan to address it.

David Adams December 14, 2020
It's Impossible; Only if you Believe it is!
newsletter

Sirus Digital Newsletter – Edition 21

I sometimes talk about what I call the “Rule of Proximity”. It states that “Things are rarely as good or as bad as they seem in the moment”.

We all face challenges and it is usually in the midst of those challenges that our faith and hope are at their weakest. There is a difference between pivoting and quitting; we all need to be learning the difference!

David Adams December 4, 2020
People may want to consider less expensive forms of advertising as effective of other mediums drop.
newsletter

Sirus Digital Newsletter – Edition 20

While normal ad rates may be at their peaks on platforms like TV, Radio, and Print. there are available “overflow” slots that can be purchased in those areas if you seek and find them. Identifying these fringe “bargains” is a great way to advertise competitively with larger companies with a much smaller budget. If your market is locally-targeted or you serve a specific niche (who congregate around a specific topic/media), you would do well to look into some of these areas.

David Adams December 4, 2020

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