Sometimes it is the shots that miss which end up delivering results that you would not have expected. This edition was exactly one of those moments when I tried one thing, but it manifested differently (but better) in a multitude of ways!
In this post, I will be reviewing The Ultimate Sales Machine by Chet Holmes. While published in 2008, it highlights key insights and sales relationship-building keenly missing in today’s environment.
In our drive to create funnels and enable automation, we often forget the normal progression of a sales cycle (awareness -> attention -> engagement -> conversion).
I’m sharing some of the things that I’m reading right now. Whether that’s a book or blog, you’re going to see the things that I am looking at now (and in some cases, how I’m implementing it).
Too often, I spend time doing without focusing enough on reviewing results, setting future goals, or stopping to celebrate achievements already made.
Going forward, I will be redirecting focus from ‘How’ to more ‘What’ (and more importantly, ‘Why’).
For those in dissatisfying circumstances, individual events create an emotional response. Where there has been historic (or on-going) disparate treatment, the situations (appearing isolated to others) become galvanizing.
For all, but the largest legal firms, there is a perpetual feeling of overload trying to build and promote a strong online presence while ensuring that you effectively represent your existing clients.
This post will share the four social media platforms that will give the best results for your law office as well as they each is important to you.
This is a book review containing my notes from The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael E. Gerber. On average, there is a 50% failure rate in their 1st year and 80% failure rate within their 1st 5 years.
Gerber’s goal is sharing a process and system for building a business that defies those odds.
Many of the challenges that businesses are facing stem from the fact that we have abandoned relationship-building for tips, tricks, hacks, and shortcuts. In an era when we have more avenues to build relationships than ever before, we too often try to skip that step and go right to the close.
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