Doing the same thing over and over again expecting a different result is the definition of insanity. A corollary to that idea might be doing the same thing that failed for someone else will often give you the same results!
Until you hear a bell or a whistle, you are still playing and you need to act like it! In today’s society, there are a lot of people just “mailing it in”. While things are tougher than ever in some ways, it is frankly easier than ever to separate yourself from the pack by simply showing up and doing the work!
As a creator, the audience belongs to the platform! While they may be “your audience” on the platform, make no mistake – audiences “belong” where they congregate & where their identity is held!
There is no reason to wait when you already know. Make sure that there is real uncertainty if you are waiting. If not, go ahead and move toward the “dry ground”!
It is simply a mistake to tie your message to a specific platform! At best, creators of content (that would be us) or consumers of content (that would be the audience) are residents of the platform; we do not own it! When viewed with some cynicism, we are more accurately the product being sold on the platform!
We’re all “the hero” in our own story. Whether that means we accentuate the positives/overlook the negatives or vice versa, we look at our life through the most readily-accessible lens we have: Our Point-of-View.
Being especially tough on yourself is self-defeating; excuse-making (especially on your own behalf) is no more helpful.
We often hear a lot of people blaming others for their lack of (or loss of motivation). That is simply an excuse and cop-out!
Taking accountability for your motivation and effort is one of the first steps to better outcomes. So long as we point to others, we are giving away the control to enact change.
It is easy to blame external factors – markets, competitors, political leaders, etc. However, as Google CEO, Sundar Pichai notes, most failures (in business and other endeavors) are caused by internal factors often clearly within our control.
Always remember that making a choice involves both that which you desire and that which you can accept that you’ll not get. All choices intrinsically have some aspect of desire, acceptance, and avoidance. Just make sure that you are comfortable with yours.
You can no longer be mediocre. Given a choice, the audiences and customers with whom you want to interact have a multitude of choices. In order for their choice to be YOU, you have to provide real, unique value to them.
