The problems of buying leads include:
(1) Quality of leads varies widely which manifests as motivation for potential prospects. Buying leads who are unmotivated to action is a waste of both time and money.
(2) Instead of acquisition cost decreasing as we learn and adapt, the costs of buying leads usually increase over time. Gains from effectiveness benefit the lead seller much greater than the buyer.
While it may not be “all” growth occurring outside the fence, it is completely the case that growth comes at a faster pace when we are outside the confines of our “safe” boundaries.
This reality has manifested throughout human history as we have gathered into tribes or cities for security and community. However, too often being confined among those only like us limits our development and growth as the challenges or obstacles we face become repetitive.
It is important that we ARE what we want! There are multitudes of relationships (be it marriages, parent-child, friendships, etc) that are damaged and broken by people who want something from the other parties that they themselves are unwilling to give in return.
Make no mistake! This is hypocritical and only leads to pain (usually for everyone involved).
This might not be 100% accurate, but I think a lot of companies and business owners feel this way as they are trying to improve the Search Engine results.
There seems to be more information, more advice, and a lot more trainings/programs/services offering to “boost” your website and improve your rankings. For many, they spend quite a bit of money and often see minimal (or declining) results.
If there is one thing that I have learned as I am starting Sirus Digital, it is the importance of creating the processes and capabilities to deliver consistently. Ideas without Action are like seeds sitting on a counter.
If you have never checked out my YouTube channel (SwamiDaveSays), this is the initial video in what was my first series. In the videos, we go through Seth Godin’s blog posts from 2003 (viewed in hindsight from over 15 years later).
It’s an interesting perspective to look back when WiFi was only marginally available & mobile devices were just evolving beyond Blackberrys.
There have been noisy, alarmist headlines recently as Facebook is announcing that they are limiting Ads for many advertisers. As is often the case, the reality is actually lost in the headline and merits further investigation to uncover the salient facts.
Content (especially video content) continues to be a wide-open space. While there is more published than ever before, our appetite and need for new, fresh content has never been greater.
If you produce content, keep producing. If not, start!
Voice Seach is on its way! If you have avoided optimization for search (SEO), it needs to be a component of our messaging and marketing.
With the wider adoption of Voice Search, traffic and attention are going to become *more* complex topics for businesses and organizations. Whereas current SEO strives to be *among* the “top” results for keywords and phrases, Voice Search will heighten the competition to be *the* result of *one*!
Respect (especially in Virtual Meetings) is becoming a hot topic. While inappropriate behavior is just that, there is an even bigger developing pattern of low-attentiveness and general disinterest marring our collaborations. All parties need to commit to the objective (“Why we are gathering?”) and goal to address (“What do we want to accomplish?”)
Don’t settle for less!
