Similar to Dave Ramsey’s quote “Go outside, Kill something, and Drag it back home!”, the message is the same. If you’re not where you want to be, honestly assess your resources and put them into action. Motion truly begets Movement and there is no quicker way to stay where you are than to do nothing while you are there!
Our historic mass-marketing practices that have been successful in eras of television and radio dominance no longer work for most businesses. The net result is businesses spending more to be seen less by audiences less likely to believe us! The key strategy where we need to focus is identifying and targeting the right audience!
Purchasing Leads & Buying Digital Ads have simply become a cost-prohibitive model for many businesses and organizations. It is too expensive to follow the mass-marketing and placement ad practices that were norms as recently as a decade ago. Today, the key is getting the most value out of your advertising spend and that is why the development of your own platform for content publishing and audience engagement has become so important.
Metrics for a website and blog are important for their ability to highlight the returns you get from the time and resources invested. You want to identify a good cross-section of measures to evaluate your success like Traffic, Qualified Leads, and Onboarded Clients.
Today’s business world is challenging to find prospects and customers. It is becoming equally difficult to find and retain good employees. In the same way that the customers you want are like the customers you have, your best employees are some of your best resources (and models) for finding more!
If you tell your stories from your own frame of reference, you are simply doing it wrong. Many actors have this problem; many content creators struggle with it as well. To be effective, we’ve got to be telling stories from the point-of-view of the audience (and why it is important to them)!
It’s the growth and success that Gary Vaynerchuk sees in others (like DRock, Rahgav Haran, or his brother AJ that puts the biggest smiles on his face. It’s a blessing to see how your actions touch and influence those around you.
The world is bigger and brighter when viewed through the lens of possibilities! It’s hard not to smile when you see things as they can be instead of living beneath the curse of what you believe they can’t be!
It strikes me how we often do not know how our actions will motivate, embolden, or serve as a spark for others. While they are often mundane, day-to-day tasks for us, they can mean infinitely more to someone else who is searching for their mission or meaning. Ultimately, they often to come represent much more to us with the benefit of historical perspective.
Too often, we measure our reality through the lens of what others have often ignored what they or someone else did to earn it. Make no mistake – if you base your Happiness on measures that you do not have, you will lead a bitter and ungrateful life.
