Sirus Digital Newsletter – Edition 101

Mountaintops are great; Valleys are rea;l. The secret is Finding Joy in the Walk!
To find true success (and joy), we have to find and do that things that we love. Instead of chasing "highs" and avoiding "lows", we have got to find the journey that makes us happy! Learn to value the journey and it doesn't matter how long it takes you to get to your destination!

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After The Milestone

Editor’s Note: This newsletter was originally published on Monday, June 27th, 2022.

Last week was a celebration of sorts calling out the 100th edition of this newsletter. It is similar to highlighting achievements in the midst of a long journey or initiative.

An important thing to remember is not the celebration or the highlight, but the return to the work that produced it!

I think we all struggle with consistency. Weigh-ins, achievement awards and other public callouts are important. However, it is more important to remember how the success was earned than to get caught up in single events.

In the case of this newsletter, it is a combination of things that interest me and things that I hope represent value for you.

If there are things that I can or ways that I can change it to improve our interactions & experiences, don’t hesitate to shoot me an email (david_at_sirusdigital.com).

I always love hearing feedback and finding new ways to connect with each of you.

Again, thanks for being out there (and in here)! I really appreciate it & love hearing about things important or happening in your lives.

Mountaintops are great; Valleys are rea;l. The secret is Finding Joy in the Walk!

This week, I have been considering the idea of “Highs” and “Lows”.

Often we focus on the high points and “mountaintop experiences”. Events, retreats, and other special occasions are designed to help produce them. They are meant to be memories that galvanize us along a specific pathway or goal.

Invariably, we also experience low points or “valleys” along the way. Usually, these are what happens when we return to the “real world” where day-to-day frustrations and normalcy become work.

This happens across all ranges of our experience. Whether your goals are physical/health, financial/business, relational, or spiritual, we sometimes struggle to follow through.

It is interesting that our solution is often more events trying to recreate and reconnect to the “mountaintops”. That develops into a chase of the feeling, but usually doesn’t help us get closer to the objective.

If we *really* want to achieve the outcome, we have got to train ourselves to enjoy the journey instead of wistfully eyeing the objective. You just need to find the right path to getting to your goal.

If you are struggling on your current journey, especially with consistency & motivation, take a moment to determine if you *really* want to achieve the outcome. If so, be on the lookout for a different pathway to get there.

Most importantly, if you truly do not enjoy all the pathways that you can find to the outcome, you need to take that moment of clarity to honestly assess if you are really committed to that goal!

In all things, be honest with yourself about what you want, what you like, and what you are willing to do. That is the journey where you will find peace.

For those checking out the book reviews, I reviewed Twelve And A Half (Amazon affiliate link) by Gary Vaynerchuk. You can check out my notes at this link.

Keep a lookout as I have finished reading the following books and will be posting my notes for those very soon!

Other Links

Continued trouble for CMBS (Commercial Mortgage-Backed Securities)

I am not a pessimist. I happen to believe that there is opportunity regardless of market trends. That said, fiscal signs [like this] suggest that we are approaching [in the early stages of] a market correction or, possibly, recession. I said when the Covid-19 pandemic took hold that I am glad that I am not an investor in commercial real estate – especially office buildings. The continuing challenges in this sector suggest we have not seen the worst of the fallout.

Note: One piece of advice that I will share for weaker economic times is to prioritize your more-active investments where you hold more control. Passivity is not rewarded in the “lean times”!

How to create a Content Plan

If you are going to do Content Marketing, your Content Plan will be a primary tool. If you haven’t built one, this article shares steps that you can develop your own. An aspect of your plan should definitely include lesser-known or so-called “Hidden” keywords.

Here are some links that you can check out to learn more and make them a component of your long-term content planning.)


If you are a Bankruptcy or Debt Management Legal Practice, check out this post on our website.

Note: The ideas are relevant across a number of legal (and non-legal) verticals so be sure to use what is valuable in your specific situation!

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