Responding To 'No'
Editor’s Note: This newsletter was originally published on Monday, July 25th, 2022.
It is rare when Life affords you two clear and unique situations that clearly highlight one of its Truths. I had that this week as it relates to how we can best respond to rejection (or a ‘No’).
Realistically, most of us hate hearing ‘No’. We have usually weighed options, justified our choice, and prepared supporting logic that we plan to use to convince decision-makers.
…then, we get ‘No’.
Some of us respond better than others, but none of us like rejection.
I saw two classic examples of what not to do this week.
In the first case, the recipient responded in what could be the worst possible way. They asked ‘Why?’ preparing to engage in a debate of reasons.
Right or wrong, it is a rare occasion that we will win that debate and sway the decision maker. More often than not, it serves to further cement their decision and creates an unfavorable perception that could impact future interactions.
In the second case, the recipient responded by trying to change the parameters of the situation and decision to achieve what they wanted. This became a continued and repeated litany of amendments intended to eventually overcome the justifiable reasons their plan was rejected.
Again, false & manipulative “compromise” that tries to work around the objection often just frustrates the decision maker and achieves very little.
Note: This particular tactic is common among children “needling” their parents trying to wear them down to get what they want. It is annoying in children and near infuriating in adults.
A better way to respond to ‘No’ is to focus on the outcomes and what time/resources it will require to carry out the decision!
Take those justifiable reasons that you originally prepared to defend your idea & highlight what will be required to satisfy them under this decision. Be sure to avoid using them in an attempt to undermine the decision; just highlight what things will need to be done to achieve it.
Sometimes, the decision maker might change their mind if this brings some “blind spot” that they did not consider to light. In other times, they will have considered the higher cost/risk (and be willing to accept it).
In either case, you will have accepted their decision in light of the facts/expectations as they are currently known. You will also have shared what you will need to follow through on it.
I would love to hear if this is something you are experiencing. Shoot me an email (david_at_sirusdigital.com) if you have some examples of your own.
Either way, have a great week!
-D
I expect it has more to do with what they believe they could (or would) do as the source of disbelief of what someone else does.
— David Adams (@SwamiDaveSays) July 24, 2022
Such is the problem with viewing things through the limits of our capability.
I’ll admit it. I enjoy watching a number of the “Street Outlaws” drag racing shows. Having grown up around racing, I know that the stories, backgrounds, and interactions among the racers are an as integral part of the experience as are the races themselves. As “reality TV” teaches us, the characters make the stories.
To that end, I heard Kye Kelley who is a team leader for one of the teams use the above quote. While he is likely not the originator, it is no less accurate.
We control our choices and our efforts. The outcomes will follow and are what we have to accept.
Keep this in mind as you start your week!
For those checking out the book reviews, I reviewed Twelve And A Half (Amazon affiliate link) by Gary Vaynerchuk. You can check out my notes at this link.
Keep a lookout as I have finished reading the following books and will be posting my notes for those very soon!
- E-Myth Revisited (Amazon affiliate link) by Michael Gerber [review notes link]
- One Million Followers (Amazon affiliate link) by Brendan Kane
- Content Inc. (Amazon affiliate link) by Joe Pulizzi
- Twelve And A Half (Amazon affiliate link) by Gary Vaynerchuk
We’ve been working to make high-quality video ad creation easier for businesses of all sizes. Video creation is now fully launched in Google Ads Asset Library. You can also quickly add voice-over to your new & existing video ads. 1/2...
— AdsLiaison (@adsliaison) July 20, 2022
Other Links
- Improving Click-Thru-Rate
- For all of the effort that we invest in attracting audiences & nurturing them into a pool of prospects, converting them into clients is our end goal. Click-Thru-Rate (CTR) is an important metric in our SEO/Content strategies. It is an early action & response so improving that metric should be one of our primary goals.
- Is Google losing steam in the Ad Marketplace?
- While I take a more reserved forward view than this post, the reality is that the Ad Marketplace continues to evolve. Microsoft and other players are making inroads, but the net result will likely be a continued net increase in advertising overall just with more platforms claiming their share of the growing pie. Note: Even though I do not see platform expansion as a decline for Google in the Ad Marketing space, there are opportunities for marketers to engage on these newer platforms as earlier adopters. By doing so, they can often experience greater results in the near term than they would’ve achieved with the same spending on a more mature platform. Be sure that you are planning your strategy accordingly.
- Amplifying your Facebook Groups
- Curating Facebook Groups as vehicles for audience interaction is a powerful social strategy. If you are not yet using them, this could be a good place to start and get some ideas.
- Google’s new video – Introduction to SEO
- Be sure to check out this primer if you are new to SEO or want to get started optimizing your website for search. Who better than the creators & maintainers of the ranking algorithms to give us advice on improving?
- For additional hints & advice targeting On-Site Search best practices, check out this link.
Always keep your buyer in mind when you are posting content to LinkedIn. Once your prospects have seen and engaged with your content, it makes pitching them later much more natural. https://t.co/HNIko3NhTa
— Social Marketing Solutions (@SocialMktgSltns) July 23, 2022
Mark your calendars. #Microsoft to block Office macros by default starting July 27 👈https://t.co/fu3aIYoG6v
— TechCrunch (@TechCrunch) July 23, 2022