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As we are nearing the end of 2020, we enter the time of review and measurement on the things that we do. Newsletters like this are no different.
As we enter 2021, this newsletter nears its 6-month anniversary.
I have absolutely enjoyed producing and sharing it with you, but want some feedback from you as to ways that it can be improved.
I would really appreciate it if you’d click the link below and take the survey.
Here is a link to our survey.
I have been following along with the “21 for 21 Challenge” from DigitalMarketer and Scalable this week. The quote above is from Chris Voss of Black Swam Ltd.
I will definitely be adding his book “Never Split The Difference” (Amazon Affiliate Link) to my Christmas list!
Chris’ segment was great on Day 6 (replay here).
This quote came about as Chris and Roland Fraiser were comparing notes on how they negotiate hotel upgrades. While this seems like an innocuous & frivolous exercise, it is a great no-risk opportunity that we all have from time to time to practice our negotiation skills.
As they were talking, Chris highlighted how we all often undermine our position in negotiations by our attitude, behavior, or aggressiveness at inappropriate times.
In this case, Chris was sharing how many fail to achieve their goals because of how they treat people who might be perceived in a lower position. Yes, the desk clerk may not have the authority to upgrade you, but they do have some influence with the manager in the back whom they are going to ask on your behalf!
If the desk clerk truly has no power in the situation, isn’t it better to have them as an ally when they ask the decision-maker?
Note: If you are not with their 21-for-21 Challenge or have not heard about it, I recommend that you check it out. I’ve been able to watch a couple of the sessions and they’ve been great!
For those checking out the book reviews, I finished The Ultimate Sales Machine by Chet Holmes. My post of notes from the book is complete. You can check it out on my blog at this link.
If you would like to read along, I will be starting Content Inc. by Joe Pulizzi soon.
Note: Book links are Amazon affiliate links.
Reading Seth - Episode 07 (July 2002)
Quick Links from the week
Hijacked Google My Business Listings Becoming A Problem
Set up and optimization Google My Business listings is one of the services that Sirus Digital provides. It is a part of our Local SEO offering for those businesses in our niche. As more and more businesses are tapping into the value of Google My Business, the hackers and hijackers are coming out in force too!
If you are handling your own SEO and reputation management, just beware and keep an eye out that others are not trying to take control of and hold hostage your online identity.
If you need some specific help, shoot me an email so we can chat.
Thought Leadership vs. Content Marketing
Creating A Content Marketing Strategy
Our friends at Entrepreneur have these two solid articles on Content Marketing. There is a difference between holding a Thought Leadership position in your niche and publishing content for it. However, working through those differences and developing your unique content strategy is a great first step for your business.
Facebook Marketing in Groups
I am a big proponent of Facebook Groups and they were a topic in my new “Four Social Media Platforms for Real Estate Professionals” webinar. I highly recommend that you build a strategy that includes Facebook (and LinkedIn) groups targeting your Peers, Prospects, and Customers. As organic reach continues to decline, speaking into these self-identifying interest groups should be a big part of your non-Ad engagement strategy.
Mortgage Rates Keep Dropping
If you haven’t checked your mortgage and evaluated whether a refinance might be in your favor, I recommend you do it quickly. Markets (as a whole) dislike uncertainty and mortgages are no different. If you are thinking of buying a house (or an investment property), don’t miss out on these rates!
(No affiliation here, simply a recommendation – I am using Peter Berk of Reliant Mortgage Solutions right now. I have been 100% satisfied with Peter, Sean, & the entire crew at Reliant. I’m sure they’ll take care of you.)
