Competition or Not!
I started reading the book Blue Ocean Strategy by Chan Kim & Renee Mauborgne earlier this week.
While it’s early, it was very thought-provoking for a competitive personality like mine!
I still see nothing wrong with competing and comparing, but there is a limit to what you can achieve by targeting and measuring against other businesses in your niche. To truly create margins for consistent growth, we need to identify unserved (or underserved) prospects and find ways to meet their wants & needs.
According to Kim & Mauborgne, your “competition should not occupy the center of strategic thinking.”
If you truly want to build consistent growth, it is just as important to develop new market space (what they label their “blue ocean strategy”) as it is to mirror (and improve on) your competitors.
For those checking out the book reviews, I finished The Ultimate Sales Machine by Chet Holmes. My post of notes from the book is complete. You can check it out on my blog at this link.
If you would like to read along, I will be starting Content Inc. by Joe Pulizzi soon.
Note: Book links are Amazon affiliate links.
I posted Five Types of Video Content for Organic Search back in December 2020. As many of this week’s links are related to video & video content, feel free to check this out as well.
Here's an excerpt...
Video content continues to grow as a means to communicate with audiences, prospects, and customers.
It is easily indexable and searchable making it a prime candidate for attracting organic traffic. Once published, it offers long-term opportunities to add value for audiences to nurture engagement (and hopefully conversion).
The content types covered include:
- Interviews
- “Digital Mayor”
- Case Studies/Customer Interviews
- Demonstrations
- How-To
- Walk-Thru
- Time-Lapse
With a blended strategy for publishing, individuals and businesses can grow their influence within their niche (Industry), local service areas (Location), and topics of interest (Associations).
Other Links
6 Ways to Use YouTube to Market a Small Business
If you are looking for another mechanism to interact and communicate with prospects, customers, and potential audiences, videos published on channels like YouTube are a great opportunity.
I published a YouTube video a year or so ago sharing some other hints on creating & producing YouTube videos. Feel free to check it out here.
Smart Bidding: Five ways machine learning improves PPC advertising
PPC advertising is a great opportunity to attract attention either from users expressing intent via search or audiences you choose to target on social media or other platforms where they congregate. As prices continue to rise for marketers, many are turning to AI & machine-learning to operationalize their bidding strategies.
How to use Facebook Ad Library to Beat Your Competition
19 Tips on How to Convert Paid Traffic Into Qualified Leads
If you need help laying out your marketing strategy and budgets, shoot me an email and we will schedule a time to review your goals/objectives.
The Simplest Way To Generate Massive Traffic
Content & SEO are strong tools for generating traffic and building engagement. Neil Patel is one of the rockstars in sharing ideas/techniques. His posts and videos are great!
