Happy Easter!!
I reposted a link on Facebook this morning which shared a poignant Easter message. Interestingly, it told the story (real or fictional I am not sure) of a college professor of Religion who found a much more personal & powerful way to share with his students.
I highlighted to me how we often live much more effective messages than we preach! As I noted in my comment, the already-bought gift we celebrate on Easter is much too important to leave “sitting on your desk”.
Interestingly, while driving today, I heard a song for the first time that identified Jesus as “the Rock that the Stone could hold”.
I truly hope that you had a great Easter and wish you a great start to your week!
Story copied from Facebook
There was a certain Professor of Religion named Dr. Christianson who taught at a small college in the Western United States.
Dr. Christianson taught the required survey course in Christianity at this particular institution. Every student was required to take this course his or her freshman year regardless of his or her major.
Although Dr. Christianson tried hard to communicate the essence of the gospel in his class, he found that most of his students looked upon the course as nothing but required drudgery. Despite his best efforts, most students refused to take Christianity seriously.
This year, Dr. Christianson had a special student named Steve. Steve was only a freshman but was studying with the intent of going onto seminary for the ministry. Steve was popular, he was well-liked, and he was an imposing physical specimen. He was now the starting center on the school football team and was the best student in the professor’s class.
One day, Dr. Christianson asked Steve to stay after class so he could talk with him. “How many pushups can you do?”
Steve said, “I do about 200 every night.”
“200? That’s pretty good, Steve,” Dr. Christianson said. “Do you think you could do 300?”
Steve replied, “I don’t know…I’ve never done 300 at a time.”
“Do you think you could?” again asked Dr. Christianson.
“Well, I can try,” said Steve.
“Can you do 300 in sets of 10? I have a class project in mind, and I need you to do about 300 pushups in sets of ten for this to work. Can you do it? I need you to tell me you can do it,” said the professor.
Steve said, “Well…I think I can…yeah, I can do it.”
Dr. Christianson said, “Good! I need you to do this on Friday. Let me explain what I have in mind.”
Friday came, and Steve got to class early and sat in the front of the room. When class started, the professor pulled out a big box of donuts. These weren’t the normal kinds of donuts, they were the extra fancy BIG kind, with cream centers and frosting swirls.
Everyone was pretty excited it was Friday, the last class of the day, and they were going to get an early start on the weekend with a party in Dr. Christianson’s class.
Dr. Christianson went to the first girl in the first row and asked, “Cynthia, do you want to have one of these donuts?”
Cynthia said, “Yes.”
Dr. Christianson then turned to Steve and asked, “Steve, would you do ten pushups so that Cynthia can have a donut?”
“Sure.” Steve jumped down from his desk to do a quick ten. Then Steve again sat at his desk. Dr. Christianson put a donut on Cynthia’s desk.
Dr. Christianson then went to Joe, the next person, and asked, “Joe, do you want a donut?”
Joe said, “Yes.”
Dr. Christianson asked, “Steve would you do ten pushups so Joe can have a donut?” Steve did ten pushups, and Joe got a donut.
And so it went, down the first aisle, Steve did ten pushups for every person before they got their donut, and down the second aisle, till Dr. Christianson came to Scott. Scott was on the basketball team and in as good condition as Steve. He was very popular and never lacking for female companionship. When the professor asked, “Scott do you want a donut?”
Scott’s reply was, “Well, can I do my own pushups?”
Dr. Christianson said, “No, Steve has to do them.”
Then Scott said, “Well, I don’t want one then.”
Dr. Christianson shrugged and then turned to Steve and asked, “Steve, would you do ten pushups so Scott can have a donut he doesn’t want?” With perfect obedience, Steve started to do ten pushups.
Scott said, “HEY! I said I didn’t want one!”
Dr. Christianson said, “Look, this is my classroom, my class, my desks, and these are my donuts. Just leave it on the desk if you don’t want it.” And he put a donut on Scott’s desk.
Now by this time, Steve had begun to slow down a little. He just stayed on the floor between sets because it took too much effort to be getting up and down. You could start to see a little perspiration coming out around his brow. Dr. Christianson started down the third row. Now the students were beginning to get a little angry.
Dr. Christianson asked Jenny, “Jenny, do you want a donut?”
Sternly, Jenny said, “No.” Then Dr. Christianson asked Steve, “Steve, would you do ten more pushups so Jenny can have a donut that she doesn’t want?” Steve did ten, and Jenny got a donut.
By now, a growing sense of uneasiness filled the room. The students were beginning to say “No” and there were all these uneaten donuts on the desks. Steve also had to really put forth a lot of extra effort to get these pushups done for each donut. There began to be a small pool of sweat on the floor beneath his face. His arms and brow were beginning to get red because of the physical effort involved.
Dr. Christianson started down the fourth row. During his class, however, some students from other classes had wandered in and sat down on the steps along the radiators that ran down the sides of the room. When the professor realized this, he did a quick count and saw that now there were 34 students in the room.
He started to worry if Steve would be able to make it.
Dr. Christianson went on to the next person and the next and the next. Near the end of that row, Steve was really having a rough time. He was taking a lot more time to complete each set.
A few moments later, Jason, a recent transfer student, came to the room and was about to come in when all the students yelled in one voice, “NO! Don’t come in! Stay out!” Jason didn’t know what was going on.
Steve picked up his head and said, “No, let him come.”
Professor Christianson said, “You realize that if Jason comes in you will have to do ten pushups for him?”
Steve said, “Yes, let him come in. Give him a donut.”
Dr. Christianson said, “Okay, Steve, I’ll let you get Jason’s out of the way right now.
Jason, do you want a donut?” Jason, new to the room hardly knew what was going on.
“Yes,” he said, “give me a donut.”
“Steve, will you do ten pushups so that Jason can have a donut?” Steve did ten pushups very slowly and with great effort. Jason, bewildered, was handed a donut and sat down.
Dr. Christianson finished the fourth row then started on those visitors seated by the heaters.
Steve’s arms were now shaking with each pushup in a struggle to lift himself against the force of gravity. Sweat was profusely dropping off of his face and, by this time, there was no sound except his heavy breathing. There was not a dry eye in the room.
The very last two students in the room were two young women, both cheerleaders, and very popular. Dr. Christianson went to Linda, the second to last, and asked, “Linda, do you want a doughnut?”
Linda said, very sadly, “No, thank you.”
Professor Christianson quietly asked, “Steve, would you do ten pushups so that Linda can have a donut she doesn’t want?” Grunting from the effort, Steve did ten very slow pushups for Linda.
Then Dr. Christianson turned to the last girl, Susan. “Susan, do you want a donut?” Susan, with tears flowing down her face, began to cry. “Dr. Christianson, why can’t I help him?”
Dr. Christianson, with tears of his own, said, “No, Steve has to do it alone. I have given him this task and he is in charge of seeing that everyone has an opportunity for a donut whether they want it or not.
When I decided to have a party this last day of class, I looked at my grade book. Steve is the only student with a perfect grade. Everyone else has failed a test, skipped class, or offered me inferior work.
Steve told me that when a player messes up in football practice, he must do pushups. I told Steve that none of you could come to my party unless he paid the price by doing your pushups. He and I made a deal for your sake.
Steve, would you do ten pushups so Susan can have a donut?” As Steve very slowly finished his last pushup, with the understanding that he had accomplished all that was required of him, having done 350 pushups, his arms buckled beneath him and he fell to the floor.
Dr. Christianson turned to the room and said. “And so it was, that our Savior, Jesus Christ, on the cross, pled to the Father, ‘into thy hands I commend my spirit.’ With the understanding that He had done everything that was required of Him, he yielded up His life. And like some of those in this room, many of us leave the gift on the desk, uneaten.”
Two students helped Steve up off the floor and to a seat, physically exhausted, but wearing a thin smile. “Well done, good and faithful servant,” said the professor, adding, “Not all sermons are preached in words.”
Turning to his class the professor said, “My wish is that you might understand and fully comprehend all the riches of grace and mercy that have been given to you through the sacrifice of our Lord and Savior Jesus Christ for us all, now and forever. Whether or not we choose to accept His gift to us, the price has been paid. Wouldn’t you be foolish and ungrateful to leave it laying on the desk?”
I came across this quote in a book that I’m reading (One Million Followers by Brendan Kane).
I found it intriguing because Katie Couric has been hitting that sweet spot of genuine emotional connection with the stories she shares for decades. It is a key elemental difference between reporting on a story or event and connecting the viewer to it!
If we want to create content or messaging that engenders a response in our noisy digital landscape, we have to know our target and understand what touches them at a fundamental level.
The emotional connection can be one of any number of different points: humor, surprise, anger, joy, etc. The key is to ensure that your message speaks to your audience in a manner that will touch them on one of these levels.
As you create your next message or ad, ask yourself how you can better hit that “sweet spot” that genuinely connects your audience with the story you are trying to share.
Other Links
Finding Low Competition Keywords
If you are developing content or trying to optimize your site for search engines, identifying and enriching your content with keywords is a major tool. A major obstacle is the competition for the highest-value keywords (especially when they are dominated by others).
In addition to localizing your content (link), another solid technique is to identify similar or associated keywords to the highly competitive ones for which you can more easily rank. Tools like Ahrefs (the article authors) or Ubersuggests are valuable aids in the identification and ranking of these easier-to-rank options.
For more info on keywords and keyword research, you can also check out this article for details on introducing Categorical Keyword Research into your content strategies.
If you need some help with your content or ad programs, let us know. We can talk over your goals and see where I and my team can help.
Lead Generation Ads (How-To & Why)
Ads and Paid Traffic are a reality in today’s Digital Marketing space. While techniques for driving organic traffic should be an objective for long-term endeavor, advertising (both search-based and social-based) cannot be ignored as “spigots” which enable you to “turn on & turn off traffic” on a short-term basis.
7 Profitable Business Ideas in 2021
As more and more people are looking to start a business or increase their revenue in 2021, here’s another article with more ideas for businesses or add-ons. For those whose interests might be more agriculturally focused, here’s another similar article for farming-related businesses.
For those checking out the book reviews, I finished The Ultimate Sales Machine by Chet Holmes. My post of notes from the book is complete. You can check it out on my blog at this link.
If you would like to read along, I will be starting Content Inc. by Joe Pulizzi soon.
Note: Book links are Amazon affiliate links.