Sirus Digital Newsletter – Edition 40

The only way to beat the competition is to quit trying to beat the competition!
"Find someone who has what you want; do what they do; you'll get what they have!" The reality is merely duplicating what someone else is doing will only serve to ensure that both of you are now competing for the same target. To truly grow and thrive in our environment today, we need to be better (not similar)!

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Time (Really) Isn't Money!

Yes, you can use Money to “buy” Time now. However, no amount of Money will “buy” back the Time that you have already spent!

For that reason alone, be sure that you are spending your Time on things that are most important to you.

I have a son nearing graduation from High School as well other friends & family members who have different health challenges.

Regardless of your situation, be sure you spend the time you have well!

  • If there is something that you need to say, say it.
  • If there is something that you need to do, do it.

For many, the biggest regrets are not the things that were said or done; it is those things they did not!

The only way to beat the competition is to quit trying to beat the competition!

This is a reminder that everyone needs from time to time!

Whether it be in our daily lives, businesses, or relationships, we too often measure ourselves (and our expectations) against others!

  • How much of our negative emotions & feelings of depression connect back to comparisons we make about ourselves against others? (How many times are those measures people who we don’t know or don’t like anyway?)
  • What business ideas and plans are based on trying to copy practices from competitors? Which of them measurably improved your position?

Most of us have grown up on Napolean Hill & Anthony Robbins’ suggestions to:

Find someone who has what you want; do what they do; you’ll get what they have!

Lost in that fundamental advice is the reality that merely duplicating what someone else is doing will only serve to ensure that both of you are now competing for the same target.

To truly grow and thrive in our environment today, we need to be better (not similar)!

The key today is the value (in business and relationships). To win, offer better value than your competitors. To grow, ensure that those around you are better around you than they are without you.

Other Links


Is Proving Content Marketing ROI An Impossible Dream?
It may not be impossible, but it is a difficult challenge to identifiably measure results from content-based marketing. We inherently expect that it works, but it is tough to measure. As our friends at Content Marketing Institute acknowledge, it may not be easy, but it may not be required at all! As other companies focusing on content efforts recognize, the brand & secondary value it delivers (while difficult to calculate) is observable.

Optimizing Web Stories for Search Results
The mechanisms for elevating your search results keep coming about. Web Stories are another tool that we can use and Google highlights how you can use them for your business and your brand.

For additional Search Result hints, check out this article from Moz on Link Building Myths for 2021.

How Google Maps determines the best route on Android Auto
I’m a big Google Maps user! It’s probably the most-used mapping solution in use (especially from a mobile standpoint). Count me in as Android Auto continues to advance from a feature and capability standpoint. (Note: While the iOS platform got an early start, I suspect it’ll succumb to Android’s momentum in the future. It’s just too much of a challenge to compete against open platforms from your closed one! The pace of change favors “the crowd” over time.)

For those checking out the book reviews, I finished The Ultimate Sales Machine by Chet Holmes. My post of notes from the book is complete. You can check it out on my blog at this link.

If you would like to read along, I will be starting Content Inc. by Joe Pulizzi soon.

Note: Book links are Amazon affiliate links.

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