So What Is This "Great Resignation"?
Editor’s Note: This newsletter was originally published on October 18th, 2021.
There’s been quite a bit of public attention to the idea of a #GreatResignation recently. Cultural shifts brought about by Covid-19, shutdowns, and the rise of “remote work” have created a two-fold change in work.
For clarity, there are really two distinct situations underway.
Firstly, there is the current disconnect in many industries that simply cannot find and hire employees. You need to look no further than establishments like restaurants struggling to staff their businesses and having to cut operating hours. This problem is epidemic and causing problems at all levels (from big franchises to local mom-and-pops).
Interestingly, this problem is pretty recent and many point to pandemic-related relief payments and eviction moratoriums as a cause. Economically, when employees did not have to work, many (who probably did not like their jobs anyway) chose not to!
For these cases, the stoppage of government payments and the expiration of moratoriums is setting up for real economic & cultural problems on the horizon. High back-owed rent and mortgage balances are likely to lead to an influx of evictions and foreclosures previously unseen.
Secondly, there is a similar disruption occurring primarily in the technology sectors. Unlike the generalized disconnect outside Tech, this disruption has been building since the last recession (the 2010s).
Since most “tech” work can be performed remotely, there was already a growing drive among the technology industries for employees seeking more freedom (in where they work, how they work, and how much they make for their work).
Due to the fact that tech workers could work remotely, their jobs didn’t get impacted like others working in other industries. Whereas those workers were stuck at home, it was the technology workers building & enabling platforms where these displaced employees spent their -now- free time.
To keep them productive, companies provided numerous perks in how they worked. Those allowances (along with the freedom they enabled) aren’t going to be surrendered.
We are going to hear more about this over the next few months and going forward. It is a widely-discussed topic that is going to get even more attention. It will rise to a national (and worldwide) conversation as workers in the first group (lacking that flexibility and freedom) become more aware of how much the second group has (and is going to keep getting)!
This conversation is just starting!!
Update
As a continued update from last week, UGA defeated Kentucky to sit atop the SEC East at 7-0 overall (5-0 in Conference play). They’re in the driver’s seat moving into next week’s Bye with the Florida Gators as the next opponent. (Sorry Scot! #GoDawgs & here’s to success for all of us #GatorHators!) Likewise, as of this writing, the Atlanta Braves are 1-0 in the NLCS against the Dodgers. Here’s to keep that on track too!
I found this Dale Carnegie quote recently. Many of you will have taken some of his well-known training and courses. I have never had the opportunity, but I do like this quote!
It is similar to a message that Dave Ramsey shares as part of his Financial Peace books and program.
Specifically, you’ve got to “Go outside, Kill something, and Drag it back home!”
This mentality is, unfortunately, waning within our culture, but that does not make it any less true. Frankly, in our current environment – highlighted in the “Great Resignation” topic above, this idea of Taking Action is needed more today than ever.
In the same way that “Idle Hands are the Devil’s Playground”, inactivity is a crippler that is becoming epidemic among many groups. There is no quicker path to Bitterness and Jealousy than wallowing in Doubt followed by the Self-loathing & Excuse-making that comes next.
If you’re not where you want to be, honestly assess your resources and put them into action. Motion truly begets Movement and there is no quicker way to stay where you are than to do nothing while you are there!
Content is a marketing strategy that is cheap, effective, and compounds overtime, more startups should invest heavily here.
— Andrew Gazdecki (@agazdecki) October 17, 2021
Keep a lookout as I have finished reading the following books and will be posting my notes for those very soon!
- One Million Followers (Amazon affiliate link) by Brendan Kane
- Content Inc. (Amazon affiliate link) by Joe Pulizzi
Increase Sales With These Tips From LinkedIn’s Top 10 Business Pages https://t.co/FDpJXt6v5e
— Social Marketing Solutions (@SocialMktgSltns) October 10, 2021
Other Links
Making Your Content More “Human”
Joe Pulizzi and his team at Content Marketing Institute just finished their conference Content Marketing World. Based on the notes in this article, the overarching theme shared by speakers was that the content we publish (and the messages we share) needs to be “more human”. It is definitely one of those “you know it when you see it” situations, but the fundamental point to remember is to ensure that you are working to authentically attract and content with your potential audience (and market). We have a much more widespread capability due to our technology, but we have unfortunately let that capability and convenience guide us into some of the most impersonal strategies ever.
Be sure that you are working to connect with your audience! Use today’s technology as a tool and aid in your overall strategy. Don’t make the mistake of making it your “strategy”! Here are some More Content Marketing Examples you can check out for ideas.
If you’re wanting to learn from the best, check out this list from BuzzSumo of their Top 100 Content Marketers To Follow.
Using Google Trends For SEO & Content Marketing
Here is a good post from the Search Engine Journal giving examples of using Google Trends as a part of your SEO & Content Marketing strategy. Keeping your messages & topics relevant to the current overall social conversation (as well as those within your particular niche) is a challenging endeavor, but one that you need to do. Google, with its view into the searches that users engage, has a solid pulse of your audience’s interests. Use it!
Why URL Slugs Matter!
This is a quick hitter from Screpy.com, but don’t ignore your URL Slugs for content posts. This is one of the first clues that you communicate to search engines. Be sure that yours match the message you are trying to share. (Note: For some other SEO good practices check out this post (Another 180+ SEO Best Practices From Google) from SEOSly.
5 Advanced ways to maximize your SEO efforts using Google Analytics
— Richa Pathak | Digital Marketer & Blogger (@richapathak_dm) October 13, 2021
1. Get your Search Console Account Synced
2. PPC Expenses Management
3. Develop SEO Goals
4. Look for Referral Sites
5. Get Used to Organic Visitor Segment#SEO #DigitalMarketing #PPC #googleanalytics pic.twitter.com/HyXNpJCS6n
