Sirus Digital Newsletter – Edition 69

An idea that is not dangerous is unworthy of being called an idea at all!
We hear a lot about ideas and theories, but too often they are just tired repetitions of things already said by others. We are all guilty of depending upon repetition and muscle memory. Statis rarely results in advance

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Happy Halloween (...a little late!)

Editor’s Note: This newsletter was originally published on November 1st, 2021.

Halloween marks (for me) the beginning of the “Holiday Season”.

Those who know me personally have seen a pattern over the past few years where I am usually “burning” PTO in November & December during and around the holidays because I enjoy what I do.

If you enjoy my content, it’s usually a fun time of the year because I produce a good bit of it! If not, I want to say Thank You in advance for enduring it! LOL

I expect my “time off” this year to be pretty busy!

Again, those who know me are aware that I’m married to a VERY artistic and creative wife, Stephanie. One of her hobbies is drawing and coloring. She’s REALLY good at it.

I plan to spend some time minting some of her original work as NFTs. If you are into avatars or Tweets, they might not be for you, but if you do like original art, be on the lookout!

(Note: For those of you who get this newsletter and have a Wallet address, shoot it over because there might be a little Holiday Cheer coming your way as we’re learning how this works! *wink*)

I linked a GaryVee video in the newsletter below where he was sharing some ideas about the arbitrage of “Sale Price” and “Clearance” items in Big-Box retail stores via online marketplaces like Amazon. It’s an interesting watch.

Additionally (and this is me talking), January / February of 2022 might be a monster opportunity to exploit doing this. If you know someone struggling or you need a way to create some #HustleCash, the post-holiday sales, closeouts, (and unfortunately) business closings that will open this opportunity could be widespread.

The reason that I’m suggesting this is a simple visit that I took into Walmart, Marshalls, and Michael’s yesterday.

All of these Big-Box retailers had boxes of items just stacked (unsorted) in the different departments.

How is this a problem?

Most had only one (or no) associate actually sorting and shelving the merchandise!

Less than a month before #BlackFriday (when retailers are going to be starting their “Black Friday” sales early), they lack the staff to put the merchandise on shelves to sell!

It looks as if buyers will go shopping this holiday season at stores that can’t hire employees to shelve the stock that they have been able to get.

Net Result: Large amounts of merchandise will go unsold and end up on clearance racks or sold as lots on sites like Overstock.com. Amazon will yet again win the Holiday-Shopping wars by a landslide and a bunch of resellers will profit from the opportunity.

Might that be some of us? 😉

If you haven’t checked out my recent post (Content Marketing for Bankruptcy Attorneys), I’d love to hear your thoughts. Sharing it with your audience would be doubly appreciated!

In the sports world, the Atlanta Braves stand one game away from a World Series title (as of this writing) and the Georgia Bulldogs punched their Red-and-Black ticket to the SEC Championship after their win over Florida & Kentucky’s loss to Mississippi State.

(Update: The Braves lost Sunday night, but won Game 6 in Houston on Tuesday night to win their first World Series since 1995. Max Fried pitched a “lights-out” game and Jorge Soler capped his World Series MVP run with a 440+ 3-run Homerun that landed outside Minute Maid Park! #ChopOn)

Here’s to keeping the fun rolling & congrats to my buddy ScotC on Michigan State’s win again over Michigan. Mel Tucker was a very good coach for us and he’s doing great things for you guys!

An idea that is not dangerous is unworthy of being called an idea at all!

I like this Oscar Wilde quote.

We hear a lot about ideas and theories, but too often they are just tired repetitions of things already said by others. They even lack the value of adaptation to current realities.

In this case, Wilde is highlighting the fact that there is usually a risk to new ideas and understanding. We are all guilty of depending upon repetition and muscle memory as opposed to focusing on continual improvement and growth.

Statis rarely results in advance & (as suggested last week) Movement begets Momentum.

What is something different that you can try this week?

For those checking out the book reviews, I reviewed E-Myth Revisited (Amazon affiliate link) by Michael Gerber. You can check out my notes at this link.

Keep a lookout as I have finished reading the following books and will be posting my notes for those very soon!

Other Links

Zero-Trust and the Software Development Lifecycle
As I’ve progressed in my career in Software Development, I have seen the rise of Zero Trust practices. It is sadly not a familiar topic for many, but if you are involved in technology (especially building applications on an enterprise scale or across enterprises) you need to familiarize yourself! The days of applications requiring Administrator privileges to function and passing unauthenticated/unauthorized data via open APIs are long since passed.

Scrum and its struggles w/ Commitment
I like Agile/Scrum practices. If you have been working in an Agile environment and attempting to follow Scrum principles, the topics of Commitment & Completion have undoubtedly arisen. This post does a good job of following Scrum’s progression over the years as it adapts and evolves.

Here are a couple of other posts around Agile/Scrum topics if you’re interested.


More w/ Google Search Console
If you are building content and working to use it to attract audiences, Google Search Console is one of the tools that you are probably using. Its features and capabilities continue to grow and keeping abreast of those changes is something that we all want to do to stay effective.

hear first when we share something New!

keep up-to-date on changes that affect your practice

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