Patient, Rushed, or Both?
Editor’s Note: This newsletter was originally published on April 04, 2022.
I have never been the “Go-Go-Go-To-Get-There” traveler. Neither have I been the “Plan-Every-Step-Of-The-Way” guy either.
We all (or some might have been) one or both of these types…
- You pressure yourself (and everyone around you) up until departure then treat every aspect of the journey as some competitive race seeking to “win” the imaginary prize for making the trip faster than anyone else. With respect, a Gatorade bottle in the car is serviceable in an emergency situation; it is not a tool to shave five minutes avoiding a stop in a real bathroom!
- You put Chevy Chase to shame planning side trips to visit every “Greatest Ball of String” or Waterfall hike or Cowboy Museum within 30 miles of the actual trip. It is almost as if you are convinced there cannot be spontaneous joy or awe in moments when you just happen upon them.
Alternatively, I usually have an intended goal & destination, but recognize that the moments along the way can be some of the most memorable ones that I have. We will get there, but there is something to be said for leaving margin in your journey for those parts of it that you can least predict.
While this is not me when traveling, I definitely fall victim to the “Just-Get-There” mentality in other things – like solving problems or business.
For whatever reason, Patience and a greater ability to wait for the outcome to manifest comes easier based on your personality and the situations in which you find yourself.
If we’re honest with ourselves, it is often frustration behind our impatience and avoidance controlling our delay.
As you start out the week, find an opportunity where you would naturally rush and another you are more patient. For the former, take your time and be sure to “smell the roses”. In the latter case, consider if a greater focus & pace might not achieve your goals faster.
Most people suck at answering questions.
— Wes Kao 🏛 (@wes_kao) April 2, 2022
They fail to think about the question behind the question.
Here’s a framework for impactful responses:
It was interesting to hear how he’d developed and grown his digital marketing agency.
Among the things he shared, it was clear that this quote is foundational to his company and the value that he delivers. Whereas your story is important, execution and outcomes are the manifestations of your messaging.
If you are seeking to get customers or clients, what you deliver for “others like them” is infinitely more valuable (and convincing) than any promises of what you “will deliver” for them.
Metrics and evidence enable you to build upon your successes (and shortcomings). It is always easier to talk about what you did and how you will (or won’t) do it again!
In a similar vein, when you are being sold, are you listening to the story or looking for the evidence? Proof is the standard that we should all expect for ourselves and others.
- Where can you show proof in support of your story?
- How can you better set that expectation for those seeking to serve you?
A person's potential for success is likely proportional to:
— Mark Manson (@IAmMarkManson) April 3, 2022
- Their willingness to embarrass themselves in front of others
- Their ability to have difficult conversations
- Their understanding of their own limitations
For those checking out the book reviews, I reviewed Twelve And A Half (Amazon affiliate link) by Gary Vaynerchuk. You can check out my notes at this link.
Keep a lookout as I have finished reading the following books and will be posting my notes for those very soon!
- E-Myth Revisited (Amazon affiliate link) by Michael Gerber [review notes link]
- One Million Followers (Amazon affiliate link) by Brendan Kane
- Content Inc. (Amazon affiliate link) by Joe Pulizzi
- Twelve And A Half (Amazon affiliate link) by Gary Vaynerchuk
Constructive #feedback isn't permission to undermine people's self confidence.
— Wendy Woolfork 🌐 (@askwendyw) April 2, 2022
Govern your intentions, think outcomes, mind the delivery.#leadership #psychologicalsafety #ThinkBIGSundayWithMarsha
Other Links
Twist Your Content’s Voice & Emotion for Product Positioning
If you struggle with the copywriting portion of your content, don’t overlook how your voice and emotion influence the reactions of your target audience. If you do not seem to be getting the responses that you expect, take a look at how you communicate and identify where your message might be missing what your audience is expecting to hear.
For those working on their site’s SEO, check out these two links for ideas that can marginally improve your results. Continuous and consistent improvements over time are still the strongest source of long-term growth and results.
If you need specific help with your site or content, feel free to shoot me an email (david_at_sirusdigital.com). We’d love to see how we could help get where you are going.
Creating A Niche Site
While they no longer get as much attention, niche sites (monetized via affiliate marketing) are still a great source of income for those looking to make money in the digital/online space. If you are interested in creating one for an area of interest, this post will get you started.
Food Prices Continue To Rise
Make no mistake – We are experiencing inflation unseen since the early 1980s which saw the beginnings of Reagan’s Presidency. Similar to that period, much of the cause centers around energy & the costs of energy. Regardless of where you politically stand on energy policy, recent events and decisions are directly impacting Americans negatively.
For what it’s worth, my recommendation is an “all-of-the-above” strategy as it relates to energy. Limiting specific classes and granting favor to others serves to decrease availability, increase cost, and add additional pressure to supply chains that create widespread problems far beyond the gas pump!
Courage isn’t something one acquires overnight.
— Ravijot Singh Narang (@Ravijot77) April 2, 2022
Just like any muscle, it gets stronger the more one uses it.
Start taking small steps daily and let your courage muscle compound and grow.
