Let The Apocalyptic Predictions Commence!
Editor’s Note: This newsletter was originally published on Monday, April 25th, 2022.
As of this writing, it has been announced that Twitter accepted Elon Musk’s offer to purchase the social media platform.
As the purchase moves forward, we will certainly hear dire predictions, bitter projections, and a chorus of complaints.
Just get ready…
- “It’ll be disastrous for the platform.”
- ” is quitting in protest.”
- “This is going to squelch freedom of expression on the platform.”
- (My favorite) “He should’ve done with that money instead of buying Twitter.”
The storylines and memes will come and they’ll get repeated ad nausea.
If you are opposed to it, that is fine with me. I have no controlling interest in the platform and just happen to be a user on it (@SwamiDaveSays).
Speaking only as a user on the platform, I don’t care who owns it. I use it for the value that it brings me.
Lest we get confused, content on that platform (because it was already owned) has always been curated and controlled underneath a Terms of Service. There are rules that govern our use of it. While some of the rules may change (probably marginally), they have been there all along.
As for the future of the platform, that will be more a result of how it serves its user community that self-publish their content onto it.
…and speaking of what Elon Musk should (or shouldn’t) do with his own money! Each of us is free to decide what we do with what we earn. One of the benefits of building your own success is that you get to choose how you will use your resources. Whether you wish to buy businesses, grow food for underserved communities, build libraries and schools, or *frankly* light cigars with $100 bills, my opinion of what you decide to do is moot!
We’d all be more effective in our own lives if we spent less of our own time and energy opining about what others *should* do with theirs! If Elon Musk needs my advice or opinions, he is welcome to ask!
Note: For more thoughts on technology as it relates to recent events, be sure to check out the two videos included in this week’s newsletter. The first is one of my older ones noting that we shouldn’t blame Facebook (because it is truly just a lens displaying us and what interests us). The second is a more recent one from GaryVee making a similar point that blaming technology (or betting against it for the long-term) is a losing game!
The difference between you and the creators you follow is they are creating while you are consuming.
— Nathan Barry 🇺🇦 (@nathanbarry) April 23, 2022
Here are 13 tips to make the switch from a consumer to a creator:
For those who don’t know my background, I grew up on a farm with cows and chicken houses. When I was 12, my Dad leased a gas station that he later purchased and operated until his retirement. In those moments when he wasn’t managing one of those two, he was successfully racing go-karts as both an engine builder and driver. During my youth, I was involved in one way or another with each of these endeavors.
To say we were busy is an understatement! That was what made the quote above so poignant.
When you have a multitude of interests and active engagements, there is simply no time for things that don’t produce positive value! There has to be a reason to do things and they better be leading to enjoyment.
While something may not *have* to turn a profit, it definitely has to add to your life because everything we do – in the end – represents Time that could be spent in other ways.
If there’s one piece of advice that I can give, be sure you are spending yours in the best ways. It’s our primary non-renewing resource. For us all, it has finite supply!
Over the next 18 months, we will see an unprecedented number of startups that will shutdown, conduct layoffs, and close down rounds.
— Michael Karnjanaprakorn (@mikekarnj) April 19, 2022
Here is an overly simplified deep dive:
For those checking out the book reviews, I reviewed Twelve And A Half (Amazon affiliate link) by Gary Vaynerchuk. You can check out my notes at this link.
Keep a lookout as I have finished reading the following books and will be posting my notes for those very soon!
- E-Myth Revisited (Amazon affiliate link) by Michael Gerber [review notes link]
- One Million Followers (Amazon affiliate link) by Brendan Kane
- Content Inc. (Amazon affiliate link) by Joe Pulizzi
- Twelve And A Half (Amazon affiliate link) by Gary Vaynerchuk
A $1M check from a16z tells me you're not ready to raise money...
— Bri Kimmel (@briannekimmel) April 18, 2022
If you're leaving a high growth startup & convinced 2-3 other smart people to join you, that's a $3-6M round.
I don't believe anyone that can raise money, should raise money. Have a plan and play the long game.
Other Links
- How To Create A Website From Your Google Business Profile
- Key WordPress Skills To Develop
- 7 Ways to use Ahrefs Webmaster Tools
- 10 Automation Tools to Use In Your Marketing
Check out this post on our website if you are a Bankruptcy Attorney.
(Note: The ideas are relevant across a number of legal (and non-legal) verticals so be sure to use what is valuable in your specific situation!)
1 of my favorite SEO tips that I'll share with the world because I'm feeling generous 😏
— Lily Ray 😏 (@lilyraynyc) April 18, 2022
Meta descriptions are not a ranking factor, but they can be leveraged for SEO in other ways:
Try adding them to category pages as article/product thumbnail snippets = instant unique content pic.twitter.com/ohCeooL063
